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Modern world in the 21st century is said to be one of information overload on a massive scale worldwide. Among these continuous inflows of information, the average audience is said to read only a quarter of actual texts. Infographics are a novel way to process textual information with an accompanying piece of graphic which appeals to a broader section of the masses.

Another advantage is that it offers an opportunity to spread the relevant information easily across a whole bunch of social media platforms and websites. In this way, graphics and infographics are also used in digital media campaign with embedded links in relevant sections.