Today, there are a host of social media platforms where a considerably large part of the population spends an increasing amount of time. Social media has turned into a necessary element in digital advertising campaigns to tap into this large potential client-base. Social Media Marketing provides an avenue to reap the benefits of social media to raise revenue in a specific business. Apart from benefiting from social media’s large and uneven spread throughout the world, social media marketing is a very cost-effective way of advertising any enterprise. It also has a virtuous effect on SEO ranking. We at Devant IT Solutions aspire to provide our clients with a social media marketing strategy which aims for an engagement with a rapidly increasing number of users and create a loyal consumer-base. Social Media Marketing strategy doesn’t end with introduction of the product or brand, it also entails promotional campaigns. We aim to provide our clients with a strategy which fulfills all these roles and increases revenue.